Want to know more about content writing, how to write to inform, inspire, educate and entertain while selling your expertise?
Keep reading because I will be sharing with you what you should know about content writing as a beginner even with no writing background.
Hey, I'm Teslimat Ishaq! Ya welcome.
So content writing, you have been hearing a lot about it lately and became so curious you want to know more about it?
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Content writing is a form of inbound marketing created to attract an audience to a specific company, product, or platform.
Content writing simply means creating content for marketing purposes.
And with this content, businesses can attract leads and relate positively with their audience, get the audience's trust and push them down the sales funnel.
There is always this debate about copywriters and content writers, and they are different or the same.
It is different from copywriting because copywriting only writes to sell and content is more marketing than sales.
In my own opinion, any good copywriter is a content writer but not every content writer is a copywriter
What do content writers do?
Content writing is broad and so a content writer can work in lots of sectors under content writing.
As a content writer, you must do research about your audience to understand them better.
You should also know how to adapt to a different tone of voice and improve your efforts to fit that of your target audience.
As a content writer, you can focus specifically on:
1. A part of content writing, such as researching keywords or writing emails or even blog posts optimized for the search engines.
2. Providing a host of different services related to the writing of relevant content.
So you might be wondering what content writers write, what do they write?
Here are 7 types of content writers write;
1. Newsletter: Newsletter can help you build brand trust and loyalty, convert customers, and increase your chances of selling to your past customers.
2. Blogging: Blogs, like this one, are very useful when raising brand awareness, building organic traffic for your business, building strong content strategies and discussing ideas and topics that are related to your product and your brand.
3. Social media: Communicating various ideas and campaigns to boost your conversation, clicks and conversions on your social media is one of the best ways to acquire clients organically.
4. Brand journalism: Customer and brand stories, testimonials, PR news releases, and internal communications require the support and guidance of a content writer.
5. Video scripts: If you need scripts to create videos or podcasts for your business, a content writer can assist with this.
6. White Papers and eBooks: Content writers can help to produce highly technical (or educative) and professional content which requires a focus on a specific subject, and strengthen the authority of the brand.
7. Ghostwriting: Apart from all the above, content writers can help you ghostwrite everyone of the above and you would be named as the author (I especially can)
Okay, that would be it this week, if you ever want to build brand trust, increase brand loyalty and maintain your past customers.
Then, you need the help of a love-based content writer, send me a quick email through Teslimat's Email.
Or send me a quick message on LinkedIn at Teslimat Ishaq.
And that's all would be all about what you should know about content writing as a beginner.
Until next time, Bye for now 👋
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