How to be super consistent

Want to know how to build credibility, show how great your product is, explain a complex idea clearly, handle objections, and show your readers how your product can transform their lives?

Then keep reading because I will be sharing with you, the one thing that can do all of the above without getting tired or sounding used up.

Hey, Mate! It's Teslimat, welcome.

Today, let's talk about the better, lasting and unforgettable way of communicating that the cavemen discovered thousands and thousands of years ago.

Yes, It's stories... And what better way to remember someone or a brand, if not for the good stories they shared.

Most copy you've read probably start with a story or another, why? Because stories are easy to remember and no human, as far as I know, has any immunity to good stories.

That must be the reason celebrities and influencers always have a story or two to tell. Because it keeps us reading and engaging.

And that's why you should be using stories in your sales messages and marketing campaigns... Generally in your business.

Because stories grab your readers' quicksilver attention, create a whirlwind of emotion needed to take action,  increase your readers' engagement and push them to take action.

There are 3 golden guidelines when it come to using stories in Copywriting

#1 – Make It Relevant and Relatable

If your story must be relevant to your readers', not just your business or products, it would work well in boosting your returns and in marketing.  

If a story does not resonate with your readers' wants, desires, and beliefs of the world, the story will feel forced and lose its ' charms'.

The only way to make sure your story is relevant and relatable to your readers is to Research.

Read everything you can on what you’re writing about. 

Visit forums to see what your ideal customers are talking about.

Read relevant blogs and blog comments. 

Check out what’s going on in social media about your readers.

The more you know about your ideal customers, the better.

In summary, if you want your readers to be interested in anti-aging products then you must tell them about how 80-year old Grandma Lisa was mistaken for her 20-year old Granddaughter Mona.

#2 – Start in the Middle of the Action

Any good story, like a great copy , needs to grab the reader’s attention right away. One great way to do that?

Any good story, like any good copy, must grab the readers' attention right from the beginning and there is an unparalleled way to do that...

Start in the middle of the action.

The beginning has little action, starts in the middle of the action and explains everything else 

A good example is House of Hugo ' They grinned when the waiter spoke to me in french"

No reader actually cares about how Fred, the hero of the story, learned French, the readers just want to get right into the story.

And  when the curiosity, about how a non-french speaker that learnt to speak French within some few months without a teacher, sets in, the readers want to know Fred's secret.

Lesson: Grab attention first, Explain later.

When you sit down to write your stories, think of how a blockbuster movie starts in the middle of an action and grabs you right from the start.

#3 – Keep It Short and Sweet.

Tell your story quickly and keep it action-packed, short and sweet.

Don't emphasize on a point or tell us the characters' thoughts, just show us their actions and conversation.

There are instances where you have to pick on every detail and emphasize on every sense to create mind images that have emotional impact and are very hard to forget for your readers.

These instances will be the exceptions to the rule of ' Keep it Short and Sweet.'

The Question now is how do you write a gripping story.

How to write extraordinary stories for your business

1. Choose a clear central message

To keep your story relevant you must have a central message (aim) you want the story to pass to your readers. 

The central message is what you build your story around.

If you are selling a book named 'How to grow riches', then your central message should be about getting rich 

In a more detailed way, Ms Ella bought herself a house and a car a month reading your book.

2. Embrace conflict

Emotion is not all about the sweetness, in order to have a satisfied and well-deserved happy ending, the hero in your story must face obstacles, hardship and conflicts.

Just like Fred from ' They grinned when the waiter spoke to me in French' when Jack asked him to order something else and when the waiter spoke French to him, you want to show your readers the tensions and dramas that your hero faced gaining the transformation your business gives.

3. Drill personal experiences

Whether or not you are telling a real story depends solely on how you would be presenting the story. 

But if your story lacks the touch of reality and isn't relatable to your readers, then you might as well stop writing it.

That's why you must look into your life or the life of another (example: past customers) for inspiration and important experiences you can craft into your story.

Take ' They grinned when the waiter spoke to me in French' most of us are just like Fred, we like to buy wherever it's a good deal and when we can communicate with the buyer, we find a friend who can.

4. Create intimacy

The next time you want to write a story for your next promotion, just imagine yourself sitting your ideal customers by a warm fire (shall we add wine?), telling her your story.

• Use 'You' often. 
• Invite her to visualize the scene by emphasizing every possible sense. 
• Pause at the key moment and ask "Can you imagine?", Just like you would when telling your best friend an exciting story.

And never forget to always remind your readers why the story is relevant to their life.

5. Give your readers the grippers

Starting in the middle of the action has one gigantic advantage. 

It helps you grant your readers the tool they need to listen to your story from beginning to the end... Grippers.

Break your sentences and paragraphs, take a pause when they expect you to keep talking.

Make your readers grip their own knees in anticipation. Let them be curious and desperate to know how the story unfold and as long as you can.

Hold back key details until you absolutely need them and your readers would read to the end of your promotion without a second thought.

If you were able to tell an exciting story, your readers won't even dare wait a second they take action because you have just 

1. Build credibility by sharing the story of a past customer who profited from using your product or service.

2. Show the reader how great your product or service is, giving them the 'I want you to buy' vibe that sends them away.

3. Explain a complex idea or feature in a clear, compelling and enjoyable way.

4. Clear all objections and doubts without doing so bluntly.

5. Get your readers to picture how their lives will be transformed as a result of using your product or service.

Okay, that's all about storytelling and how to write a gripping story.

Until next time, Bye for now 👋