7 exclusive sales psychology to boost your sales

Want to know how to increase brand loyalty, improve sales strategies, create more meaningful relationships with your customers and scale your business?

Keep reading because today you are going to be learning the 7 exclusive sales psychology that you can use to swell up your conversations, credibility, clicks, conversions and customers

Hey, Mate! I’m Teslimat and ya welcome!

When you hear the word psychologist what comes to mind? 

A spectacled psychologist racking people’s brain to get them to open up to him?

Or a nice lady know actually what you would be doing and what your reaction would be for every action?

Both are actually right, and if you think this way then you know psychology is not some shady business.

And for reassurance, psychology helps you understand why and how people take an action or react.

With all that cleared, what is sales psychology?

Sales psychology (also known as consumer/buyer psychology) is the science of consumer behaviors, emotions and thought processes. 

And sales psychologists help businesses understand why and how customers choose to purchase some products or services.

All sales revolves around your customer’s needs, if it’s met you own the sales. If not, then not!

And since sales psychology laid emphasis on appealing to a customer's needs and wants, you need it alive and breathing to not only swell up your sales without any extra work on your side, but also help you building more meaningful customer relationships, improving marketing strategies, increase your brand loyalty, scale your business and boost your returns.

Because instead of trying to sell your product or service and convincing your customer that he need your product or service, you find a way to market to his current needs and wants then allows him to convince himself on your product or service.

Here are the 7 exclusive sales psychology you must use today for swell up your sales:

#1 Liking

When you likes someone,you often agree more with or listen more to them. Same goes with your potential consumer, if someone he like, or respect, already supports or uses your product or service, he would be more willing to make a purchase. 

This psychology is quite effective when you are asking for referrals and recommendations. That’s why Celebrities’, and big shots’, endorsements and friends’ referrals always gain businesses easy ready to buy customers.

#2 Authority 

This psychology is more like ‘Liking’ above. When you are using this psychology you are persuading your customer with the help of their industry’s expert or industry’s authorities. 

Since your customer want trust experts and authorities’ opinions because he believe they have more industry knowledge than he do, he is more likely to listen to experts. 

You can do this by:

1. Finding industry experts to review your products
2. Including influencer marketing strategies into your company
3. Emphasizing the backgrounds of your company's leaders

#3 Social Proof

This psychology have something in common with ‘Authority’. Social is linked to our need to mimic, or like, or receive validation from other people, especially our peers. Almost 80% of your buyers rely on recommendations from friends and family members before buying any product or service, yours included. 

Your customers use the words and emotions of your past or current customers to guide his own buying choice and fit you to his needs.

You can use this psychology by:

1. Encouraging current customers to leave public reviews online.
2. Requesting a testimonial from past customers
3. Sending prospective consumers testimonials from past customers
4. Linking to relevant case studies on your website
5. Listing ratings or certifications earned from unaffiliated organizations or vendors on your website
6. Sharing articles that offer positive views of your company
7. Requesting recommendations from industry influencers
8. Asking current customers to send photos of your products or of the results of your services
9. Increasing comments, shares and other engagement activities on your business's social media

#4 Reciprocity

You feel compelled to give back, if you receive a gift or favor. Same does your customer, if your company goes out of its way to do something nice for a customer ( like giving them something of value as a present), the customer may feel compelled to make a purchase (or another purchase) in return. 

You can do this by providing your potential or current customers with free (or discounted) offerings, add-ons, free samples or free trials.

You should always remember to emphasize the value of your products or services available for purchase to ensure that prospective customers receiving the gifts or favors want to make final purchases. 

#5 Commitment and Consistency

If someone has already made a decision, they are most likely to stay committed to that decision rather than changing their mind. Commitment refers to the need to make a change in your life and Consistency refers.

Use this psychology to tap into your customer’s need to stay committed to his goals, get him committed to (one of) your products or services, and get him to repeat his purchases and even buy more.

#6 Scarcity

We all love special treatment and rare opportunities, and hate to miss out on them. If you can make your customer think that your offer is a rare opportunity, then you can increases his motivation to buy quickly before he loses the opportunity. 

The key motivators are his fear of missing out on a unique opportunity and his love of obtaining it.

You can do this by:

1. Adding limited number bonuses to your products.
2. Offering a promotion for a short time duration
3. Manufacturing a limited number of items
4. Letting potential customers know that you have limited appointment availability for new clients.

#7 Comparison and Contraction

Everytime you send a message to your customers about your promotion, your new offers, or a new subscription you are selling, you can making them choose.

The problem is that you are making them choose between taking your offer or going for your competitors. Compare your offers with that of your competitors, keep focus and emphasize on your key selling points and prevent them from getting distracted by your competitors.

But let them choose between your offers only.

You can do this by:

1. Presenting them with different offers (i.e. Basic, Standard, Premium)
2. Adding different bonuses and time limit for different packages
3. Giving your customers different payment options.

Okay Mate, these are the 7 exclusive sales psychology that you can use to swell up your conversations, credibility, clicks, conversions and customers.

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Until next time, bye for now 👋