3 Types of Headlines According To Your Customers Awareness Level

Want to know exactly how to know the type of Headline to write to make your customers curious and willing enough to read your copy with less skepticism?

Keep reading because I will be sharing with you my 3 different types of Headlines, which one to use for which type of prospects and how to know when to write which.

Hey, Mate! I'm Teslimat, welcome!

In this blog, I talk about freelancing, copywriting, sales and sales psychology, marketing and marketing strategies, and entrepreneurial mindsets.

There are different types of Headlines...and I am not talking about templates.

Have you seen some headlines that call your attention to the problem? 

...Yes!

Then you have also seen copy that hint you on the solution right off the headline?

...Yes!

You must have also noticed some headline that spark the light between telling you about the problem and solution.

...Right?

There... There you have the types of Headlines I am talking about and yes, there are 3 in number.

The first one is called indirect headline

Because instead of starting the copy with the solution, it's started with the problem.

This is the type of headline you use when you are selling or talking to the least aware part of your ideal customers... The part that are not aware of the problem or don't even know they have that problem.

This headline is best followed by words that outline the problem, explain it, tell the readers (your ideal customers) the total truth and then follow up with the solution (your solution).

It's as simple as telling your customers, no less, and when they are fully aware of it and the danger it pose solve it for them right away.

To make copy with this type of Headline more effective; you should play with skepticism, clear all doubt and answer all objections.

You should also have a lot of credibility and social proof is store to make your offer solid.

Example is something like "100,000 Digital Marketers to Lose 80% in Sales for 'Lack of Well-written Abandonment Cart Email' Over The Next 13 Months" 

Curiosity drives the example above, why would digital marketers lose 80% in sales because of one email? Is there a way to avoid this great lose? 

And again the headline is ultra-specific "Digital Marketers" "80% in sales" "abandonment cart email" "13 months" 

The second type of headline is Semi-direct 

It's in between indirect and direct headlines, standing firm on the thin line between talking about the problem and presenting the solution right in the Headline

You should use this type of headlines on customers that know the problem and a little bit about the solutions out there.

You know those kind of clients that have maybe have lots of solution that is not the solution for them? Yes, those are the ones you want to use this headline for.

This works because you are promising totell them why those solutions are not working and why yours would.

This type of headline get them into a mindset that fill them with hope and take away their self-blame.

It lay out the problem, as it is, in front of them and hints at an ultimate solution they don't know of before simultaneously.

You should make sure the Headline fill them with a new sense of urgency and need to take action immediately.

Example is "Don't Leave Them Unconvert... Get a love-based copy that clear all objections" 

You can see in the example above that both the problem and the solution are being laid side by side, making it seems so easy to get out of the outlined problem and into the stated solution.

Direct Headline is the third type of headline

It's easier to write on because your readers (customers) are at their most aware stage.

They know about the problem and your product. They also trust you to get them the solution. 

The only issue here is just that they need assurance; they want to know if they are making the right decision and you can assure them by using easily accepted promise.

You can give them astounding guarantees and risk reversal to assure them further that they have nothing to lose or fear.

Time saving promise also sounds startling for this kind of customers. You know, the 'fast way to the easiest and most effective final solution to their problem.

Something like 

"How to increase your conversions by 87% without having to recreate your offer or repackage your products" 

Is quite an example because even though it has not stated the solution as clear as day, you already know it would be fast, affordable or easy to do or even all.

Okay, that's the 3 types of Headlines according to your customers awareness level.

I should say until next time now but...

This post should have been made on Wednesday because... A drop a new blasting post every Wednesday... 

This week shouldn't have also be different except that I have to make a lot of reading to come up with this post because...

As Copywriters and Entreprenuers, we just see headlines... Some talking all about the problem, others about the solution and some in between... but we don't know when to use them or rather who to use them to attract so I decided to solve this little problems.

If you find this helpful, do share it with your social media and tag me so that I can be able to show my appreciation. You can also copy the link and send it to your Mates.

Until next time, Bye 💜