What is Copywriting?

Really, what is Copywriting in simple language, no insider jargons involved?

First of all, Copywriting is not Copyrighting!

The first time I HEARD Copywriting that's also what I first pictured. 

Do you also confuse Copywriting with Copyrighting the first time you heard the word, leave a comment below because you are not alone.

And for intellectual geeks, Copywriting is not copying writings. Copywriters are creative and we copy no one!

Okay now, what is Copywriting and why is it not writing?

Let me start with this question to shape the mud...

If you have ever tried selling something, anything at all, comment below!

Also drop a comment, if you have ever tried selling to different people at different times? 

You've dropped a comment? Okay!

Do you remember having to persuade these different people over and over again, and with the same words?

And also that each time a new customer comes by, you have to tell them, again, in detail what you're offering, what your offer can do for him and why he should buy from you?

And that was tiring, wasn't it?

Well, that's why you need Copywriting skills!

Copywriters get the persuasion done once and for all, through writing and these writings are called Copy.

Copy tell the audience everything they want to know and everything they need to know about your business.

Good Copy convince them to take action, to take action now, with no delay (Delay is always Dangerous 😔)

Of course, this action can be anything from clicking a link, dropping a comment, signing up with an email address or (finally 🤗) actually BUYING something.

And this brings us back to our question, what is Copywriting?

Copywriting is sold in print. Or should I say salesmanship in writing, instead? 

Copywriting is the use of powerful words to promote, sell and persuade. 

Think of all those TV commercials and online pop-ups.

Copywriting, unlike any other skills, is the most effective and most essential in any form of marketing, especially online marketing.

Copywriting is seen in all forms of marketing materials from Ads, landing pages, emails, websites, promotional videos to sales pages.

The main goal of Copywriting is to persuade people to take action, any action, anything other than this is not Copywriting.

Copy can be written in different forms and styles, but as long as it PERSUADE people to take action it is still Copywriting.

Okay, there you have it, the meaning of Copywriting, now you can be sure you are one head ahead of all those Copyrighter friends of ours.

In my next post, I would be talking about Copywriters and what they really do (sounds like job description 😁😅)

Please leave me a comment below if you found this post helpful! 

Also, feel free to share this with anyone who has no idea what Copywriting is! And be sure to tell me about that in the comments below. 

Bye for now👋

Watch a quick picture video on ' What is Copywriting? ' Click on the link below to watch Teslimat Ishaq Fb Page